We Are Building the Financial Spine
of Rural India
Finsova Fintech Pvt. Ltd. is an RBI-authorised Business Correspondent company on a mission to bring every Indian within 2km of a full-service banking point — through our network of 18,000+ Saathi partners.
"India's financial inclusion story will not be written in glass towers. It will be written by the kirana owner in Muzaffarpur, the pharmacist in Jaisalmer, the CSC operator in the Sundarbans. Our job is simply to put the right tools in their hands."
A
Deepak Thathera
Founder & CEO, Finsova Fintech Pvt. Ltd.
2022
Founded
₹4L+
Txns / month
50+
Team members
Why We Exist
Mission. Vision. Purpose.
Three guiding principles that shape every product decision, every partner interaction, and every line of code we write.
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Our Mission
Access for Every Indian
To bring full-service banking within 2 kilometres of every Indian citizen — regardless of whether they live in a metro or a remote village — by empowering local shop owners to become trusted financial service points through technology that is simple, secure, and built for real Bharat.
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Our Vision
India's Largest BC Network
To build India's most trusted and largest Business Correspondent network by 2030 — with 500,000 active Saathi outlets covering every district in every state, processing over ₹10,000 crore in transactions every month, and lifting rural household incomes by an average of ₹25,000 per year.
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Our Purpose
Dignity Through Financial Access
We believe financial exclusion is not just an economic problem — it is a dignity problem. When a 70-year-old farmer has to travel 25 kilometres to withdraw his pension, something is deeply wrong. Finsova exists to make that journey unnecessary. Every outlet we activate is a small act of equity.
2019
Where It All Began
From a Chai Stall Conversation to 18,000 Outlets
In early 2022, our founder Deepak Thathera— then a product manager at a major payments company — visited his home village in Rajasthan. He watched his Grandfather wait three days for withdraw his pension, because the nearest bank branch was 10 kilometres away.
That evening, over chai with a local shop owner, he realised: the infrastructure already existed. The shop had a smartphone, decent connectivity, and a trusted relationship with every family in the village. What was missing was the permission, the platform, and the training.
Six months later, Finsova Fintech Pvt. Ltd. was incorporated. The first Saathi outlet went live in Bhopalgarh, Jodhpur Rajasthan in December 2022.
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The Problem We Saw
190 million Indians live more than 5 kilometres from the nearest bank branch. 300 million have bank accounts they cannot easily access. These are not numbers — they are neighbours, parents, and farmers who deserve better.
Network Growth 2022–2026
Saathi outlets activated (cumulative)
5 yrs
Since inception
19+
States covered
50+
Team members
Company Timeline
Five Years of Growth
From a single Saathi outlet in a Rajasthan to India's growing BC network.
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December 2022 Year 0
Finsova Incorporated — First Outlet Goes Live
Finsova Fintech Pvt. Ltd. is incorporated in Rajasthan. The very first Saathi outlet activates in Bhopalgarh, Jodhpur, processing 11 AEPS transactions on day one. The founding team is 4 people working in our office in Jodhpur.
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1 Saathi outlet
Bhopalgarh, Jodhpur
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2023 Year 1
Team Expansion & System Development
We expanded our team and focused entirely on developing our in-house system. Our priority was to create a stable, scalable, and reliable platform with minimal errors, ensuring a strong technical foundation for future growth.The team grows to 18 people.
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500+ outlets
UP, Bihar, Rajasthan
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2024 Year 2
Product Launch & Market Entry
We successfully launched our platform and began onboarding partners and users, enabling access to digital services through our technology infrastructure.We launch Aadhaar Enabled Payment System (AePS), utility bill payments (BBPS).
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6,000+ outlets
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2025 Year 3
Scaling Through Strategic Integrations
In 2025, we entered a strong growth phase by expanding our business and integrating with leading payment gateway platforms like Razorpay and Cashfree, along with multiple industry partners. This strengthened our technology infrastructure, improved transaction reliability, and allowed us to scale our operations across a wider network.
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our team grows to
45+ people
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2026 Today
18,000 Saathis · ₹4 Lakh+ Monthly Transactions
Finsova crosses 18,000 active Saathi outlets — a landmark milestone. Monthly transaction volume exceeds ₹4 lakh individual transactions. We are live in 19+ states, employing 50+ team members, and have processed over ₹5,00 crore in cumulative transaction value. The road to 500,000 outlets by 2030 is firmly underway.
By the Numbers
The Scale of Our Impact
Five years of building — measured in outlets, transactions, livelihoods, and lives touched.
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18K+
Active Saathi Partners across India
Each one a neighbourhood banking point
Top Saathi States
Uttar Pradesh
6,200
Bihar
4,800
Rajasthan
3,600
Madhya Pradesh
1,500
Jharkhand
700
⚡
4L+
Transactions processed monthly
Across all 11+ services
🗺️
19+
States with active Saathi network
Every major geography of India
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₹1,000Cr+
Cumulative transaction value processed
Since October 2019 · Growing 3x year-on-year
Live right now
₹1,84,510
transacted in last 24hrs
98.7%
Transaction success rate
18,184
Outlets live today
₹32K
Avg monthly partner income
5 km
Avg distance to nearest outlet
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50+
Team members across 4 offices
Delhi NCR · Patna · Jaipur · Jodhpur
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10l+
Customers served since launch
Families, farmers, migrant workers, pensioners
How We Work
The Values That Guide Every Decision
These are not posters on a wall. They are the operating system of how we build products, support partners, and grow the company.
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Partner First
Every product decision starts with one question: "Does this make our Saathi partners' lives easier or harder?" Our partners are not a distribution channel — they are the product. Their success is our success, measured daily in settlements and weekly in feedback calls.
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Built for Real Bharat
We do not design for metros. We design for Muzaffarpur, for Barmer, for the Sundarbans. That means 2G-first app architecture, Hindi and regional language interfaces, and support channels that work on WhatsApp — not just email tickets.
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Trust is Everything
In the business of other people's money, trust is the only currency that matters. We hold ourselves to the highest standards of security, transparency, and regulatory compliance — because one broken promise can undo five years of trust built one transaction at a time.
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Speed with Integrity
We move fast — but never at the cost of accuracy, compliance, or partner welfare. We ship new features every two weeks, resolve 95%+ of support tickets within 24 hours, and settle commissions every single day without exception. Fast and right is the only option.
The People Behind Finsova
Leadership Team
A team of 150+ builders, operators, and domain experts — united by a shared belief that financial access is a fundamental right.
👨💼
Deepak thathera
Founder & CEO
Former Product Manager at Paytm and ICICI Bank. IIT Bombay alumni. 12 years in payments and banking. Grew up in rural UP — the problem is personal for him.
Built distributed payment systems at PhonePe and Razorpay. IISc Computer Science. Expert in low-latency API design for high-throughput fintech systems.
As CTO, he drives the development of our core technology and oversees the engineering team. His focus is on building reliable, scalable systems and continuously improving platform performance. He ensures our technology evolves with business growth and industry demands.
As a Senior Developer, she plays a key role in designing, developing, and maintaining scalable software solutions. She focuses on writing clean, efficient code and ensuring system performance and reliability. She also supports and mentors junior developers while contributing to continuous improvement of the platform.
with Saathi outlets live · Expanding to 36 states by 2026
UP
Bihar
Raj
MP
JH
OD
WB
MH
CG
UK
HP
HR
PB
AS
AP
TS
KA
GJ
MN
MZ
NL
TR
KL
TN
SK
AR
J&K
GA
Active (22 states)
Expanding in 2025–26
Join Us
Build the Financial Infrastructure of Bharat
We are a team of 150+ and growing. If you believe technology can close India's financial divide — and want to build the product that does it — we'd love to have you.
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Competitive salaries benchmarked against top fintech companies
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Flexible remote + hybrid work across all four offices
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Steep learning curve — we move fast and give real ownership
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Meaningful work — your code reaches the last mile of India
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Full health insurance for family + ESOP for early joiners
50,000+ shop owners have already turned their businesses into banking points. Registration is free, setup takes 48 hours, and you start earning from day one.